Strategy Principles

1. Strategies to handle the interface between the organization and market environment
2. The strategy involves three elements: scope (scope); posture, and goals.
3. The strategy is a means for organizations to create and / or leverage environmental change
4. The strategy was always conditional: the choice of strategy depends on the conditions in the environment and in the organization
5. The strategy is partly an intellectual activity; strategies exist in the minds of managers.
6. Strategy is about outwit and outsmart the competition by anticipating changes more quickly and better, and take an act accordingly.
7. Market strategy aims to be better than competitors in the draw, win, and retain customers
8. The strategy may not yield to victory unless it contains specific entrepreneurship; ancangannya arrangement differs from the peaing
9. Strategies must be kept renovated; for coverage, posture, and goals are adjusted to increase the chances of winning in the marketplace.
10. Strategies need to be updated frequently when intended to increase success. The new strategy for the market and actually preceded the competitors need to be created (LiamFahey/1995).